Underneath the glitz and glamour in the world of fashion lies the fast-paced and highly competitive auxiliary where top fashion PR practitioners are very much a part of.
The fashion industry is, at its core, one that celebrates innovation and inspiration. A good fashion PR practitioner must be up-to-date with the latest up-and-coming styles and trends. Additionally, it is necessary to have a keen eye on what both the media and consumers are looking for. This is critical in order to garner positive media exposures and strive to maintain consistent promotional branding.
We have been very privileged to work with some of the biggest brands in the fashion industry. Ranging from watches, jewellery (including heirloom timepieces) to lingerie, some of the brands we work on include Karl Lagerfeld, Tory Burch, Marc by Marc Jacobs, Kate Spade, Fossil, and Wacoal. Our fashion PR team also maintain close ties with the editors of the most influential style publications in both Singapore and Malaysia.
Aside from active media pitching and media monitoring, Brand Inc. also constantly brainstorms engaging story angles. We also organise media product loans and photo shoots. Our team also maximises social media outreach, as well as manages pop-up events. All our activations are essential in ensuring that the brands that we work with are a large part of consumer conversations.