The high-profile, alluring world of the fashion industry presents its own sets of challenges to conduct fashion public relations services for. Underneath all of the glitz and glamour lies a fast-paced and highly competitive industry, and top fashion PR practitioners are very much a part of it.
The fashion industry is, at its core, one that celebrates innovation and inspiration. With so many high-profile brands and designs in the market, a good fashion public publicist must be kept up-to-date with the latest up-and-coming styles and trends, as well as have a keen eye on what both the media and consumers are looking for in order to garner positive media exposures and strive to maintain consistent promotional branding.
Having a team that is intensely passionate about fashion and style, we have been very privileged to work with some of the biggest brands in the fashion industry in Singapore and around the world. Ranging from watches, jewellery (including heirloom timepieces) to lingerie, some of the brands we work on include Karl Lagerfeld, Tory Burch, Marc by Marc Jacobs, Kate Spade, Fossil, and Wacoal. We also maintain close ties with the editors of the most influential style publications in both Singapore and Malaysia.
Aside from active media pitching and media monitoring, Brand Inc. also constantly brainstorms engaging story angles, organises media product loans and photo shoots, maximises social media outreach, as well as manages pop-up events in order to ensure that the brands that we work with are a large part of consumer conversation, with improved public relations.