It is no secret that Singapore is a food-centric nation, with eating being described by the Singaporean population in general as a ‘national past time’. With seven new restaurants, bars, and cafés opening almost everyday in the city, it can be difficult to stand out among the abundant food and beverage coverage by the press without good public relations engagement. As a result, generating media and consumer conversation about a food and beverage (F&B) establishment or product requires both in-depth knowledge of the culinary arts, as well as the ability to devise newsworthy story angles in order to attract the attention of the media.
Our F&B public relations (PR) team in Brand Inc. is passionate about palates. The best culinary experience goes hand in hand with the event experience to generate food news. Our expertise in F&B PR has seen us successfully launch new restaurants, share new restaurant menus, and organise media tasting sessions for members of both print and digital media, and food bloggers.
We have concocted several successful publicity campaigns for a wide variety of restaurants and bars, ranging from Sofitel So’s french-fusion dining establishment Xperience Restaurant and Bar, to riverside Italian cuisine in Limoncello Pizza & Grill. As the publicity architect behind Japanese food chain Ramen Champion which went viral when it was launched in Singapore, we have also reinvigorated media interest for established restaurants such as La Braceria and Pioneer Seafood Restaurant.
As the appointed spirits PR agency for La Maison du Whisky, our firm launched the world’s oldest bottled single malt whisky, Mortlach 70-Year-Old Whisky, in Asia. We are also the public relations (PR) company behind three of the most successful Whisky Live Singapore events, which are the largest in Asia. As you can see, our passion does not just stop at food.