In our highly-connected global economy, the consumer electronics industry has become one of the most competitive and fastest-moving industries in the world, with a numerous selection of brands and products vying for consumer dollars.
Consumers in wired societies such as Singapore and Malaysia are aggressively seeking out the latest and most competitively priced technologies to assist them in maintaining a high level of constant connectivity. In order to meet this increasingly large demand, different brands are constantly pushing through a slew of products into the market, giving tech products a level of affordability and shortened shelf life unseen in previous generations. A device that is the talk of the town one day could well become obsolete in the next, making way for another new gadget with better features and design.
At Brand Inc., we understand these factors that make publicity and public relations (PR) for consumer IT products the way it is. We also understand that timeliness is of the essence in such a fast-paced market environment. Being the public relations agency for some of the biggest technology brand names in the consumer IT industry such as ASUS, Buffalo, Targus, Wacom, and Prolink, we have built a vast array of relevant media connections in both Singapore and Malaysia.
With this knowledge of the regional media, we are able to position consumer IT products and brands in a timely manner, using our keen eye for captivating story angles that the media are drawn to. Brand Inc. also recognises that, in our highly-connected society, consumer IT products are not only for technology enthusiasts, and have successfully pitched for coverage in lifestyle media outlets as well.