The landscape of communication is a rapidly changing one. While traditional print media outlets still hold influence, public relations (PR) has expanded to include social media content curation, content marketing through digital media outlets such as electronic magazines, social media and blogs. The distinct advantage digital PR holds over the traditional lies in speed and analytics. Getting the word out about a brand or service has never been faster and more effective.
Brand Inc. holds a clear understanding of the power of digital public relations in the online platform, and has distinctively used this power to the advantage of our clients. We build and establish good relationships with many influential digital web media, and also with top-tier bloggers in genres like parenting, lifestyle, fashion, tech and food & beverage (F&B). In addition to this, our long-standing partnerships with members of the traditional print media also offers us access to their online mediums. All these factors allow our clients the ability to tap into a communications medium that is prompt, endlessly flexible, and instantly accessible to anyone in the world.
Key networking efforts notwithstanding, the heart of effective media pitching, be it for print or online, lies in effective storytelling. At Brand Inc., our creative, dynamic team of digital public relations specialists know the stories that online media friends look for. Therefore, we are able to brainstorm and conceive newsworthy story angles to best position our clients and brands for maximum coverage.