In both Singapore and Malaysia, the medical healthcare industry is governed by strict advertising and promotional guidelines. Medical and healthcare PR is perhaps the most challenging industry to conduct publicity services for. It is absolutely essential to know and understand these guidelines before taking up marketing or publicity campaigns for a medical, healthcare or pharmaceutical brand, service, supplement or device.
This is where our dedicated and knowledgeable medical and healthcare public relations (PR) team steps in. With our wealth of healthcare public relations experience and research skills, we have proven time and time again that it is more than possible to achieve maximum publicity even within these restrictions, a statement our many clients in the medical industry can attest to.
We have worked with esteemed organisations such as Bristol-Myers Squibb (BMS), Parkway Cancer Centre (PCC), Actelion, Smith & Nephew, Ziwell Pharmaceuticals, and our long-standing client for 7 years and counting, the regional pharmaceutical giant Xepa Soul Pattinson. This makes us one of the few boutique public relations agencies in the region with the knowledge and resources to handle medical/healthcare public relations.
Using the broad range of both traditional and digital media outlets that we have built up over our 10 years in operation, we have organised media events, television interviews with notable professionals in the medical industry, competitions, as well as print and digital coverage to bring about outstanding results that maximise market position and consumer awareness of the medical brands that are under our belt.