Public relations builds and manages relationships with stakeholders and influencers such as the media and bloggers. It is a profession that aims to articulate, interest and influence.
Public relations shapes how a brand or a company is perceived by influencing and maintaining relationships. It is an art that aims to refine the capability of brands and companies to inform, most likely to persuade, or motivate targeted audiences to take desired actions. Central to public relations is the myriad of contacts and relationships that have been established.
At Brand Inc., we have an outstanding track record of 12 years. Our core public relations discipline is in lifestyle, which includes hospitality and tourism, medical, pharmaceutical, healthcare, health & beauty, F&B, fashion and other consumer-driven specialisations. Typical activities include media events, media releases, content creation, management and marketing, social media, media kits and outbound communication to members of the press.