With an exceptionally large range of products, services, and brands jostling for top spots in an increasingly competitive space, the health and beauty industry can be a tough market to break into. The keystone in generating publicity for health and beauty brands lies in creating innovative public relations messages and fresh takes on branding in order to stand out from the competition.
Our director and founder, Elaine Seah, has worked with the National Skin Centre, which has imbued her with an in-depth knowledge of the public relations mechanics of the health and beauty industry in Singapore and Malaysia, as well as the products they have to offer. As a public relations agency, the firm has been delivering effective publicity campaigns for a wide variety of health and beauty brands ever since our inception, allowing us to offer knowledge and unique insights into the ins-and-outs of this competitive industry to our long-standing consumer lifestyle clients. We have delivered outstanding results for products and brands such as Schick Hydro, Hugo Boss Energise, Gatsby Hair Jam, kawaii TOKYO, and So Spa by Sofitel, making our experience in all aspects of the health and beauty field unparalleled.
Aside from experience and knowledge, we also rely on our close ties with relevant members of the media. With the editors from notable publications including Harper’s Bazaar, L’Officiel, FEMALE,Cosmopolitan and many more on speed-dial, and an astute eye for details, engaging story angles, and brand positioning, Brand Inc. has garnered exceptional media exposures for all of the health and beauty brands under our care.