Public Relations is often misconstrued. Here, we share the three misconceptions of a publicist.

Public relations (PR) practitioners have often been misunderstood for the work they do. To many, PR is a life of excitement and high life and associated with gifts, drinking and socialising with beautiful people. However, truth be told, working in a PR agency is a demanding and stressful job that requires much professionalism, skills and knowledge. Here are the 3 common misconceptions of PR debunked:

1. PR is not glamorous: PR is hard work

Wine and dine is not PR work. It is, however, at times, a part of persistent hard work that has been going on behind the scenes. Even during some seemingly glamorous events, PR agents are in fact still working and keeping on their toes to ensure the event runs smoothly. Right from the moment of pitching to a client and clinching a deal, be it for food and beverage (F&B) PR to consumer lifestyle PR, a professional PR team has to focus and commit to delivering the best results they can achieve through months of meticulous and diligent research, planning, execution and follow-ups.

2. PR is not master of none: PR knows what works

The PR industry stretches across many different fields, from fashion PR, medical healthcare PR, event PR to hospitality and tourism PR. Even though there are specific skill sets for each of these, which thus conveys the portrayal of being a jack of all traits, it is a misconception that a PR professional is also a master of none. PR agents have to be experts in knowing the religious, political, geographical, and sociocultural backdrop of each country in order to deliver appropriate and effective messages and plans for optimised results.

3. PR is not for the good-looking: PR is for attitude

While good looks are to some extent a natural plus when networking in social events, they can only get one so far. The quality of results ultimately boils down to attitude. Work ethics, discipline and diligence are all part and parcel of being a professional PR agent that clients respect. Besides, in this age where digital PR is becoming more prevalent and more work has to be done online, it is the internal makeup of the person that would speak volume.

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