Brand Inc. is proud to be the appointed PR agency for Whisky Live Singapore for 6 years. As the longest standing PR agency for the event, in 2010 and 2013 through to 2017, there is nothing more gratifying than to be a part of the team and witness how the event grow into one that takes centre-stage in the region.
Back in 2010, the inaugural Whisky Live Singapore welcomed 450 attendees when only 250 was expected, conservatively. The number rose exponentially especially from 2013 to approximately 3000 in 2016 and 2017.
Here’s what happened: In 2013, the Collector’s Room was launched. Fast forward to 2015, we conceptualised the Ladies Room which was a hit especially among the female whisky lovers on heels.
Whisky Live Singapore 2017 was named one of the top ten beverage events in Singapore. The event remains the largest and most premium spirit and whisky show in the region.
Our partnership saw Whisky Live Singapore 2017 rank top four under The Bar Awards Singapore 2018 – Best Beverage Event category. Alongside the event were three other successful events: Asia’s 50 Best Bars, Gin Jubilee and Singapore Cocktail Week. As noted by Daniel Goh, Spirited Singapore, Whisky Live is possibly the event best known for almost single-handedly growing the single malt whisky community Singapore.
Through the event, we have had the pleasure of working with global whisky luminaries such as Dave Broom, Emmanuel Dron, Michael Urquhart and Thierry Benitah, and met rum legend, Luca Gargano. And of course working with industry leaders such as Kamil Foltan and Matthew Fergusson-Stewart.
We are proud to be the official Event PR agency for Whisky Live Singapore through the years. Let’s relive some of Whisky Live Singapore moments as we look forward to more Whisky Live events around the world: