Medical Tourism & Public Relations: More Than Meets the Eye


Rules and Regulations

Firstly, communications regarding pharmaceuticals and medicine are under the purview of government regulatory bodies and advisory boards. These regulatory standards differ by region and countries. A PR practitioner would need to be familiar with these protocols and restrictions before formulating or suggesting any campaign or solution to pharmaceutical clients.









While penalties vary with legal systems, one common repercussion for all offenders is the tarnished reputation of the company and the local authorities’ distrust of medical and pharmaceutical companies.

PRoTip: Going above and beyond the legal requirements to ensure ethical communications is how responsible practitioners protect the client’s and the agency’s reputation and working relationship.Offences under these laws could mean fines and imprisonment.

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