Rules and Regulations

Firstly, communications regarding pharmaceuticals and medicine are under the purview of government regulatory bodies and advisory boards. These regulatory standards differ by region and countries. A PR practitioner would need to be familiar with these protocols and restrictions before formulating or suggesting any campaign or solution to pharmaceutical clients.

Singapore 

 

Malaysia 

 

India 

 

Thailand

 

While penalties vary with legal systems, one common repercussion for all offenders is the tarnished reputation of the company and the local authorities’ distrust of medical and pharmaceutical companies.

PRoTip: Going above and beyond the legal requirements to ensure ethical communications is how responsible practitioners protect the client’s and the agency’s reputation and working relationship.Offences under these laws could mean fines and imprisonment.

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