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7 Easy Eco-Friendly Tips for More Sustainable Travel

The tourism industry is facing an unprecedented crisis triggered by the coronavirus (COVID-19) pandemic. The impact of the crisis is… Read More

PR for Old Pulteney’s New Core Collection

Old Pulteney, a winner of many prestigious global awards, unveils a new collection of four whiskies. It is a reinvigoration… Read More

Tips for Influencers: The Case of Elle Darby and White Moose Cafe

To use or not to use influencers, that is the question. In light of the case of Elle Darby versus… Read More

No Such Thing As Bad Publicity? Lessons to learn from Malaysia’s colourful track record

The notion of bad publicity has been and still is a very much debatable topic. Media attention received can be either… Read More

Joseph Schooling’s Publicity Bandwagon

A Fine Line Between Congratulating & Capitalising on Schooling From the first open-top bus parade for Singapore’s first Olympic Gold… Read More