7 Easy Eco-Friendly Tips for More Sustainable Travel
The tourism industry is facing an unprecedented crisis triggered by the coronavirus (COVID-19) pandemic. The impact of the crisis is being felt throughout the global…
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PR for Old Pulteney’s New Core Collection
Old Pulteney, a winner of many prestigious global awards, unveils a new collection of four whiskies. It is a reinvigoration of the core range with…
Tips for Influencers: The Case of Elle Darby and White Moose Cafe
To use or not to use influencers, that is the question. In light of the case of Elle Darby versus White Moose Cafe, the question…
No Such Thing As Bad Publicity? Lessons to learn from Malaysia’s colourful track record
The notion of bad publicity has been and still is a very much debatable topic. Media attention received can be either positive, neutral or negative (and…
Joseph Schooling’s Publicity Bandwagon
A Fine Line Between Congratulating & Capitalising on Schooling From the first open-top bus parade for Singapore’s first Olympic Gold medal to his everyday Singaporean…