Cost-effective PR: How to Achieve More with Micro-influencers
“The more the better” is a popular notion in the history of mankind, and particularly of the business world. How does it work when cost-effectiveness…
Browsing: Social Media
What To Do With Instagram and Facebook Stories When You Only Have 24 Hours
Instagram and Facebook Stories were seen by some as Facebook’s way of poaching users from Snapchat. This speculation was not at all surprising especially after…
Social Media Case Study: How to Create a Brand Social Media Love
Brands and institutions spend tens of thousands or even millions on publicity campaigns and charitable initiatives every year to earn consumers’ trust and favour. Not…
Why You Need To Know About Facebook’s Values To Manage Its Changes
Who reads post comments before clicking on a link on Facebook? Well, we do – simply because we hate click-baits. And that is about to…
Social Media Guide: What You Need to Know About Copyright
Almost everyone knows that copying or using other people’s work without their permission is a violation of the law. Emphasis on “Almost”. Who owns the…
PR Award Winning Corporate Citizens Examples
Brands and institutions spend tens of thousands or even millions on publicity campaigns and charitable initiatives every year to earn consumers’ trust and favour. Not…
How Does PR Navigate in an Opinionated World
Let’s face it, in the world we live in now, managing perception is at its toughest yet. The Internet has given voice to anyone with…
Social Media Guide: How to Take Instagram Worthy Pictures (Framing)
“Pretty hurts …” – Beyonce. But it does not mean you have to torture yourself for good photos. Here’s another social media guide on how…
Which Public Relations Tool Should I Use?
When planning a PR campaign, it can be tempting to follow successful examples from other businesses or organisations. Tried-and-tested methods supposedly pose less risk, so…
The Art of Digital PR: Projecting A Positive Image on Social Media
Like it or not, social media are necessary for businesses. Linked-in, Facebook, Twitter or Instagram … It’s about finding the right platform for your organisation to…