
“The more the better” is a popular notion in the history of mankind, and particularly of the business world. How does it work when cost-effectiveness…
“The more the better” is a popular notion in the history of mankind, and particularly of the business world. How does it work when cost-effectiveness…
Instagram and Facebook Stories were seen by some as Facebook’s way of poaching users from Snapchat. This speculation was not at all surprising especially after…
Brands and institutions spend tens of thousands or even millions on publicity campaigns and charitable initiatives every year to earn consumers’ trust and favour. Not…
Who reads post comments before clicking on a link on Facebook? Well, we do – simply because we hate click-baits. And that is about to…
Almost everyone knows that copying or using other people’s work without their permission is a violation of the law. Emphasis on “Almost”. Who owns the…
Brands and institutions spend tens of thousands or even millions on publicity campaigns and charitable initiatives every year to earn consumers’ trust and favour. Not…
Let’s face it, in the world we live in now, managing perception is at its toughest yet. The Internet has given voice to anyone with…
“Pretty hurts …” – Beyonce. But it does not mean you have to torture yourself for good photos. Here’s another social media guide on how…
When planning a PR campaign, it can be tempting to follow successful examples from other businesses or organisations. Tried-and-tested methods supposedly pose less risk, so…
Like it or not, social media are necessary for businesses. Linked-in, Facebook, Twitter or Instagram … It’s about finding the right platform for your organisation to…