What Does It Take To Excel In Hotel PR
If you think media connection is all it takes to excel in hotel public relations, think again. It is one thing to generate press releases and…
Browsing: PR
How To Get Your Press Release Published By The Media
It is believed that the first press release was crafted by Ivy Lee in 1906 after the Pennsylvania railroad accident. A century has since passed…
Social Media Influencers: A Skin-Deep Industry?
An advertisement by local micro-influencers agency, Faves Asia infuriated many for a few reasons but none of the offences were as great as misrepresenting the…
Why Do Some Publicity Campaigns Have Greater Success?
In an article published by The Straits Times, Why Some Causes Resonate, Ms Carol Soon, a senior research fellow from the arts, culture and media…
Top 5 Questions On Social Media Content Management Answered
To be or not to be … on social media. Often we get questions from prospects and clients about facebook, Instagram, twitter or YouTube. Here…
Misconceptions of Public Relations in Singapore Debunked
Public Relations is often misconstrued. Here, we share the three misconceptions of what it means to be a publicist. Public relations (PR) practitioners have often…
Challenges to Opportunities For Medical and Healthcare PR in Singapore
Different industries have their unique challenges and for public relations (PR), the challenges differ according to the clients’ line of businesses. Medical, pharmaceutical and healthcare…
What Does Digital Public Relations Do For Your Brand?
Digital PR sets the groundwork to brand building The advent of the internet leading to the ubiquitous use of smartphones and laptops has changed information…
A Closer Look Into Travel and Tourism PR
Hospitality and Tourism public relations is essentially about creating new and exciting experiences. The business of public relations (PR) ranges across different industries, and travel…
PR in Asia: How To Be Culturally Sensitive In The Region
A successful public relations (PR) campaign goes beyond communicating the best descriptions, visuals, tastes and prices. A firm understanding of the underlying relations of the…