Cost-effective PR: How to Achieve More with Micro-influencers
“The more the better” is a popular notion in the history of mankind, and particularly of the business world. How does it work when cost-effectiveness…
Browsing: PR
PR Agency for Whisky Live Singapore: Through the Years.
Brand Inc. is proud to be the appointed PR agency for Whisky Live Singapore for 6 years. As the longest standing PR agency for the…
PR Award Winning Corporate Citizens Examples
Brands and institutions spend tens of thousands or even millions on publicity campaigns and charitable initiatives every year to earn consumers’ trust and favour. Not…
How Does PR Navigate in an Opinionated World
Let’s face it, in the world we live in now, managing perception is at its toughest yet. The Internet has given voice to anyone with…
DIY PR Guide: Developing a Media List
The media release is ready and you are excited to get some publicity for your business? So, what’s the next step to DIY PR? More…
Medical Tourism & Public Relations: More Than Meets the Eye
With medical tourism becoming increasingly competitive, governments and companies need to continue to strengthen their brand communications and publicity to increase their share of the…
Which Public Relations Tool Should I Use?
When planning a PR campaign, it can be tempting to follow successful examples from other businesses or organisations. Tried-and-tested methods supposedly pose less risk, so…
PR Tips: Are press releases still effective?
As the public relations agency behind 5 installations of Southeast Asia’s largest and most premium whisky and spirits show, Whisky Live Singapore, our work behind…
Hotel PR: Attracting Top Spending International Tourists to Singapore
Amid the competitive environment of surging hotel room supply and continuous declining average room rate, what do some of the properties in Singapore do in…
The Art of Digital PR: Projecting A Positive Image on Social Media
Like it or not, social media are necessary for businesses. Linked-in, Facebook, Twitter or Instagram … It’s about finding the right platform for your organisation to…