Industry

Medical PR Perspective: Redefining Medical Tourism Edge

Asia medical tourism market is expected to exceed US$14 billion mark by 2022. Southeast Asia will continue to be the… Read More

Medical Tourism & Public Relations: More Than Meets the Eye

With medical tourism becoming increasingly competitive, governments and companies need to continue to strengthen their brand communications and publicity to… Read More

Hotel PR: Attracting Top Spending International Tourists to Singapore

Amid the competitive environment of surging hotel room supply and continuous declining average room rate, what do some of the… Read More

What Does It Take To Excel In Hotel PR

If you think media connection is all it takes to excel in hotel public relations, think again. It is one thing… Read More

Challenges to Opportunities For Medical and Healthcare PR in Singapore

Different industries have their unique challenges and for public relations (PR), the challenges differ according to the clients’ line of… Read More

A Closer Look Into Travel and Tourism PR

Hospitality and Tourism public relations is essentially about creating new and exciting experiences. The business of public relations (PR) ranges… Read More

PR in Asia: How To Be Culturally Sensitive In The Region

A successful public relations (PR) campaign goes beyond communicating the best descriptions, visuals, tastes and prices. A firm understanding of… Read More

How to Maximise PR for Events?

Event planning requires time, resources and money. Businesses can turn to PR to maximise publicity for their new product or… Read More