Medical PR Perspective: Redefining Medical Tourism Edge
Asia medical tourism market is expected to exceed US$14 billion mark by 2022. Southeast Asia will continue to be the top medical destination for medical…
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Medical Tourism & Public Relations: More Than Meets the Eye
With medical tourism becoming increasingly competitive, governments and companies need to continue to strengthen their brand communications and publicity to increase their share of the…
Hotel PR: Attracting Top Spending International Tourists to Singapore
Amid the competitive environment of surging hotel room supply and continuous declining average room rate, what do some of the properties in Singapore do in…
What Does It Take To Excel In Hotel PR
If you think media connection is all it takes to excel in hotel public relations, think again. It is one thing to generate press releases and…
Challenges to Opportunities For Medical and Healthcare PR in Singapore
Different industries have their unique challenges and for public relations (PR), the challenges differ according to the clients’ line of businesses. Medical, pharmaceutical and healthcare…
A Closer Look Into Travel and Tourism PR
Hospitality and Tourism public relations is essentially about creating new and exciting experiences. The business of public relations (PR) ranges across different industries, and travel…
PR in Asia: How To Be Culturally Sensitive In The Region
A successful public relations (PR) campaign goes beyond communicating the best descriptions, visuals, tastes and prices. A firm understanding of the underlying relations of the…
How to Maximise PR for Events?
Event planning requires time, resources and money. Businesses can turn to PR to maximise publicity for their new product or service launches at their events.…