Brand Incorporated supports Breast Cancer Awareness with creative Pink Ribbon campaigns for clients

[Singapore, September 2011] Brand Incorporated (“Brand Inc.” or the “Group”) conceptualised and created unique public relations campaigns for clients in support of Breast Cancer Awareness Month (also known as Pink Ribbon Month) in October.

Set on raising breast cancer awareness in a fun, engaging way, Brand Inc. incorporated unique angles and health message through the following campaigns:

Concept: Wear Pink Ribbon support on the nail

Client: Renaza Nail Spa / Wellness Lifestyle Lab

Mechanics: Purchase $5 Pink Ribbon and get a pink ribbon nail art free.

Story: Stay in the pink of health - Pink socks workouts

Client: Croyez Studio

Mechanics: For customers who wear pink socks in October, Croyez will pledge a $5 donation to Breast Cancer Foundation.  Customers will also get a $5 Pink Ribbon.

Additionally, for the tenth consecutive year, Wacoal Singapore is donating $10,000 to Breast Cancer Foundation Singapore in support of breast cancer research and education.

“Although we are not the fourth estate, we believe that PR agencies can make a difference and are empowered through means of conceptualisation and sharing of social-conscious campaigns to the media,” shared Ms Elaine Seah, Director, Brand Inc..

Besides Corporate Social Responsibility (CSR) campaigns the Group regularly manages for clients, the Pink Ribbon projects are held close to heart at Brand Inc.. Through the projects, Brand Inc. hopes to raise awareness and funding for Breast Cancer Foundation.

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About Brand Incorporated

Brand Inc. Group is a leading lifestyle PR agency in Singapore and Malaysia. Established in 2003 as a boutique public relations agency in Singapore, Brand Incorporated Pte Ltd (Brand Inc.) specialises in consumer and lifestyle public relations. Over the years, Brand Inc. has evolved to be one of the leading consumer and lifestyle public relations (PR) agencies in Singapore and Malaysia. At Brand Inc., PR portfolio and services and are classified into:

• Fashion PR
• Health & Beauty PR
• Medical PR
• Lifestyle PR
• Consumer IT
• F&B PR
• Event PR
• Online PR

Equipped with an astute eye for detail, Brand Inc. analyses business operations and offers our clients customised PR solutions that guarantee results to increase their presence and position in the market.

The results we have proudly achieved for our clients are available on www.brand-incorporated.com and www.flickr.com/photos/brandinc/sets