A colleague new to my agency once regaled us with a conversation he had with an older cousin of his at a family wedding. My colleague, then new at the job, excitedly told his cousin about his new job as a public relations executive in a boutique PR agency in Singapore. Unexpectedly, instead of complimenting him on his new career path, the cousin smiled sadly and clapped him on the back.
“I used to do public relations at my old company,” she said. “Good luck. You’re going to need all of it.