Your PR agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers. Communicating well with your PR agency is the key to a positive and prosperous relationship. At times, miscommunication between your business and PR agency may occur. How then, can you reap the benefits of your PR agency and make the relationship a win-win synergy?
The pervasiveness of social media is hard to ignore. Anyone with a digital device is an online content creator. With everyone on the bandwagon, social media is here to transform our communication methods. In the world of public relations, social media defines the new PR of today that deviates from old avenues of engagement in traditional media.
Technical skills are indispensable to the hardware of any job. In a Public Relations firm, soft skills are just as central to PR executives who work in a people-centric environment. The PR industry is founded on the ability to establish trusting relationships with clients and the public. We share three essential skills to navigate work in PR.