Only 3 in 10 entrepreneurs1 in Singapore are women. As the government devotes more resources to encouraging females to participate in entrepreneurship, the trend of female entrepreneurs is set to increase.
Successful food and beverage (F&B) public relations (PR) goes beyond communicating the best tastes and prices, but a firm understanding of the underlying relations of F&B with culture, language and religion.
Brand Inc. Celebrates Diversity in Women And Shares Inspirations From Working in a Professional All-Women PR Team
Just last year, 26 women led as CEOs of Fortune 500 companies, which is up from zero in 1995. Even so, female CEOs still make up only 5% of all Fortune 500 CEOs1.
Public relations (PR) practitioners have often been misunderstood for the work they do. To many, PR is a life of enjoyment associated with free gifts, drinking and socialising with beautiful people.
Ever wondered who the trendsetter is in the market and across social media platforms? More often than not, it is public relations (PR) practitioners that are the ones behind influential and compelling stories featured in the media.
That being said, working in a PR agency is more than just going through the motions of doing write-ups and marketing. The appeal of this job lies in understanding the bigger picture of what you’re involved in when you do PR, and here are 3 reasons why working in a PR agency might interest you:
A colleague new to my agency once regaled us with a conversation he had with an older cousin of his at a family wedding. My colleague, then new at the job, excitedly told his cousin about his new job as a public relations executive in a boutique PR agency in Singapore. Unexpectedly, instead of complimenting him on his new career path, the cousin smiled sadly and clapped him on the back.
“I used to do public relations at my old company,” she said. “Good luck. You’re going to need all of it.
Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional, would do well to expand its roots across Asia. Yet, even in Asian companies, expanding across the territory remains an exciting challenge.
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