Event planning requires time, resources and money. Businesses can turn to PR to maximise publicity for their new product or service launches at their events. This calls for event public relations expertise to not only organise your calendars, but publicise events to increase public outreach. What are the ways to use PR to garner extensive publicity for your company’s event?
The never-ending tug of war between personal needs, family commitments and work responsibilities calls for Work-Life Integration (WLI), a potent solution for enmeshing the seemingly insoluble entities of human needs. Unlike the binary concept of Work-Life Balance (WLB), WLI observes the purposeful interaction and fulfilling unification of work and life. Rather than deciding one over another at the crossroads of work and life, WLI views work and life at an intersection point where different aspects of life reinforce each other. Motivated to support family, the fruits of one’s labour at work are born out of home commitments rather than a replacement of personal pursuits. WLI redirects our attention to the big picture where work, home the community and the self, affect one another and hence need to interact with integration.
A Fine Line Between Congratulating & Capitalising on Schooling
From the first open-top bus parade for Singapore’s first Olympic Gold medal to his everyday Singaporean delight of chai tow kway, Joseph Schooling has been the new media child since he attained the first Gold medal for Singapore. His brilliant display against the sports’ biggest superstars such as Michael Phelps, Chad le Clos and Laszlo Cseh soon saw a ripple effect on the marketers eager to honour and congratulate him. Marketers in Singapore were quick to ride the wave to get some publicity for their brands.
Your PR agency is the beacon light that guides your customers to your well-communicated business brand. It highlights your business’s brand image, ultimately increasing awareness of your business to current and prospective customers. Communicating well with your PR agency is the key to a positive and prosperous relationship. At times, miscommunication between your business and PR agency may occur. How then, can you reap the benefits of your PR agency and make the relationship a win-win synergy?