Just last year, 26 women led as CEOs of Fortune 500 companies, which is up from zero in 1995. Even so, female CEOs still make up only 5% of all Fortune 500 CEOs1.
Public relations (PR) practitioners have often been misunderstood for the work they do. To many, PR is a life of enjoyment associated with free gifts, drinking and socialising with beautiful people.
Ever wondered who the trendsetter is in the market and across social media platforms? More often than not, it is public relations (PR) practitioners that are the ones behind influential and compelling stories featured in the media.
That being said, working in a PR agency is more than just going through the motions of doing write-ups and marketing. The appeal of this job lies in understanding the bigger picture of what you’re involved in when you do PR, and here are 3 reasons why working in a PR agency might interest you:
A colleague new to my agency once regaled us with a conversation he had with an older cousin of his at a family wedding. My colleague, then new at the job, excitedly told his cousin about his new job as a public relations executive in a boutique PR agency in Singapore. Unexpectedly, instead of complimenting him on his new career path, the cousin smiled sadly and clapped him on the back.
“I used to do public relations at my old company,” she said. “Good luck. You’re going to need all of it.
Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional, would do well to expand its roots across Asia. Yet, even in Asian companies, expanding across the territory remains an exciting challenge.
Want an internship in the cut-throat public relations (PR) industry? Beware: This is NOT your typical internship. It’s real work.
This article is dedicated to any public relations (PR) greenhorn out there, who’s only got one foot prepared to venture into this industry. You’ve heard that it’s a highly stressful job. True story. But that’s only half. The better half is that it’s equally fulfilling too. There’s really nothing for you to lose, only to gain, even if it means through a tough internship. And what better way to encourage you than to share actual experiences from someone who was in your shoes.
Hear from our intern, Dylan, who was more than delighted to recount his experiences here in Brand Inc. Like you, he was new to this industry. So, fret not, if he could do it, so can you – with these valuable tips.
Brand Incorporated (“Brand Inc.” or the “Group”) is proud to have developed a creative digital public relations (PR) initiative that aimed to celebrate, unite and support breast cancer awareness.
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